International events and competitions bring us together, it’s an opportunity to discuss projects and to advance in the business. The competitions bring emotions to the winners and fans but it is also and above all a recognition and a springboard for the specialty coffee trades. It’s the opportunity to show off your talent and introduce new people to coffee. We occasionally had France 3 TV and M6 who contacted us to promote the event.
It seems to me that we need to take a step back to have a broader picture of the impact of the competitions on the coffee market in France and in the world. Events and competitions have a strong and negative impact on ecology in a very short time. We’ll have an opportunity to talk about that later in another article. However, it is also and above all an opportunity to inspire people to join the specialty coffee movement.